Bluxome Center Grand Opening

This year we were so excited to start offering a new service to our clients — VENUE CONSULTING! For our first venue consulting client, we partnered with Alexandria Real Estate to reimagine a completely empty space and turn it into a beautiful, functioning community event space!

After 9 months of work, construction, pitching proposals, branding, and outreach we finally launched this month to the Bluxome Street community in Central SOMA as Bluxome Center!

What we did:

1) Space Identity + Community Concept

We partnered with our Endeavors partners, Plinth Agency, on naming and the overall concept. Our client did the logo design in house.

2) Setup Events Program & Plan Open House

We developed the infrastructure needed to run a successful events program including rental packet, sample layouts, venue photography, and website.
We put together the Preferred Vendors List and trained Venue Managers on use of the space.
We consulted on space design and functionality.
And of course, we planned a kick ass Community Grand Opening Celebration for Central SOMA residents and community leaders, managing full event planning, registration, and outreach.

BEFORE:

AFTER:

3) Plan a full street closure festival called Bluxome Street Fair

Save the date for October 14th! We’ll be launching a new street fair for San Francisco called Bluxome Street Fair complete with kids activities, a live stage, retail market, dog agility park, and a BBQ cookoff! We’ll also feature a beer/wine garden from Bluxome Street businesses, Bluxome Street Winery & Local Brewing Co.

THE VENDORS

Event Production: Make it Mariko, @makeitmariko (Endeavors Collective)
Catering: Mestiza Taqueria, @mestizasf
Florals: Juna Alinea (Endeavors), @juna_alinea
DJ: Creative Transit Agency, @creativetransitagency (Endeavors)
Music: OGD Band (Organ, Guitar, Drums; Endeavors Collective)
Wine: Bluxome Street Winery
Beer: Local Brewing Co.
Photography: The Mogli, @themogli (Endeavors)
Lighting: Gatsby Entertainment, @gatsbyentgroup (Endeavors)

“By virtue of my SFTC membership, I have been an honorary SOMA resident for nearly two decades, and I have been to many, many local events over the years. But never have I attended something quite as cool as what Alexandria hosted this evening. It felt like a true neighborhood happening, which is a coup if you think about the location, the immediate past history, and the diversity of groups who came together to celebrate tonight. Real estate people and biotech folk were rubbing shoulders with artists, community activists, winemakers, tennis players and do-ers of every ilk. The music was amazing.”

- Event Attendee