THE TEAL RUN 2025

The Client

The Teal Run is a meaningful community event: a 5K and 10K walk/run hosted in Campbell, California that brings people together to raise awareness and funds for ovarian cancer research, early detection, and survivor support. Make It Mariko partnered with the Teal Run team to produce an event that not only inspires, but also generates impact and community connection.

Goals & Challenges

The Teal Run team came to us with a powerful mission: to grow participation, deepen engagement with survivors and families, and significantly increase fundraising for ovarian cancer research. Key challenges included:

Creating a welcoming experience for a diverse group from serious runners to families walking together.
Communicating the dual purpose of the event: both community celebration and critical fundraising.
Designing meaningful visuals, signage, and branding that honored ovarian cancer survivors while staying energetic and hopeful.
Coordinating logistics in a public park, including racecourse setup, safety, volunteer coordination, and sponsor activations.

A Community Run Rooted in Hope and Strength

WHAT WE DID:

Make it Mariko served as the lead producer for the event, providing full operations and production support. We managed all logistics from pre-planning to event day, ensuring every detail was aligned with the mission of honoring ovarian cancer survivors.

We developed the full site plan including the course layout, start/finish line, hydration stations, medical safety placements, registration flow, and sponsor activation areas. Our team coordinated with city partners, park staff, medical responders, and race-timing vendors to ensure all compliance and safety requirements were met.

We oversaw vendor load-in and load-out, managed all staging, sound needs, and power distribution, and supported the creation and placement of signage and wayfinding across the park and course. We facilitated volunteer training and deployment to ensure smooth runner check-in, route guidance, and participant support.

On event day, we led all on-site operations including runner flow, stage management for survivor moments and program announcements, and coordination of race timing. Our team ensured transitions were smooth, the course was clear, and participants had the supportive, inspirational experience the event is known for.