SPAM® Brand Meets UNDISCOVERED SF
Designing a unique creative collaboration bridging Filipino American community and this popular tasty treat!
The Client
SPAM® is an iconic and versatile brand known for its rich history and unique role in so many cultural food traditions worldwide, especially among Asian people. SPAM® brand is a company that is very ingrained in so much of Filipino, Hawaiian, and Asian cuisines and wanted to introduce the local Filipino community to their new flavors, get feedback, and celebrate cultural diversity.
Goals & Challenges
- To celebrate the beautiful community of POC vendors, creatives, and entrepreneurs that surround us and bless us with their talent in the Bay Area and create a space for their JOY.
- Design a fashion-forward cocktail party & reception honoring brown & black joy and creativity, while uplifting local vendors & creatives.
Celebrating creativity and cultural fusion with a delicious twist
DJs & performances
Special live DJ scratch set by DJ Shortkut from the legendary Triple Threat DJs and DJ Lok.
Photobooth
Immersive photobooth with large wooden Brown Is Beautiful sign.
themed attire
Fashion-forward brown themed attire complete with photo opps throughout the night.
