Juma Ventures Paths To Possibility

The Client

Paths to Possibility is Juma Ventures’ signature annual fundraiser, bringing together community leaders, partners, and supporters to uplift the next generation of youth navigating employment, education, and opportunity pathways. Hosted in San Francisco, the event blended storytelling, youth-led moments, and mission-driven programming to celebrate Juma’s impact and raise critical funds for their work. This was Make it Mariko’s second year producing the event, and we continued to refine and elevate the experience with a deep understanding of Juma’s culture, community, and vision.

Goals & Challenges

The goal of Paths to Possibility was to create an event that showcased the brilliance and resilience of Juma’s youth while inspiring attendees to invest in their futures. One of the main challenges was designing a program that balanced emotional storytelling with efficient fundraising moments, all within a tight event timeline. Additionally, coordinating speakers, youth voices, and mission-driven content required careful flow and thoughtful stage management. Our long-term partnership allowed us to navigate these complexities with intention, crafting an experience that felt uplifting, authentic, and aligned with Juma’s organizational mission.

Creating Space for Youth to Dream Big

WHAT WE DID:

As returning partners for the second year, we provided full event production and operations management, building on past learnings to streamline the process and enhance guest engagement. We supported creative direction, including layout planning, program flow, and environmental design that reflected Juma’s mission and values. Our team managed vendor coordination, run of show, stage transitions, and onsite logistics to ensure a seamless experience for guests, speakers, and youth leaders. We also led branding and signage placement, ensuring consistent visual storytelling throughout the venue. With two years of partnership behind us, we were able to anticipate needs, improve efficiencies, and create an evening that felt purposeful, heartfelt, and youth-centered.