Discord is a free communication platform that offers a space for its users to connect on private servers via chat, video calls, text messages, and multimedia files.
Goals & Challenges
Discord wanted to create a unique, memorable, and fun event for VIP guests to attend after the Game Developers Conference that encapsulated the essence of their brand and included personal touches throughout the event.
Creating an Unforgettable Post-Conference Happy Hour Event
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Interactive Floral Installation
The floral installation (with neon lights!) created by Nurture State, included Discord brand colors, and a seating area for guests creating a perfect photo op for the night.
Custom Branded Ice Cubes
If guests chose to opt for the ube cocktail, they were surprised with Wumpus in their drink–by way of a personalized ice cube from Blind Tiger Ice.
Branded Lighting
Upon entrance to the back bar at Victory Hall and Parlor, guests were greeted with custom lighting by our friends at Last Wave Productions, with Discord fan-favorite, Wumpus, taking center stage.
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