Make It Mariko (pronounced MAH-ree-ko) is an award-winning creative events agency based in San Francisco, and proudly led by women of color.

With community building at the heart of our work, we center diverse voices, cultivate connection, and create joy through intentional event experiences. 

As Featured In

As Featured in Forbes! Read the article here.

Our Commitments

To curate creative, inclusive, and diverse spaces in the events industry.

To challenge the status quo and pave the way for a new generation of event experience curators.

To work and dream out of abundance – for ourselves, our clients, and our community.

Sustainable Events For All

Sustainability comes in many ways. At Make it Mariko, we strive for a holistic approach to event production & planning that keeps in mind the well being and joy of all: Client, Attendee, Vendors, Planners, and Environment.

  • We believe Clients deserve our best ideas and effort.
  • We believe Attendees deserve magical experiences and inspiration.
  • We believe Vendors deserve respect and equal opportunity.
  • We believe Planners deserve rest and balance.
  • We believe the Environment deserves our care and concern.

Our Values

Experience first

People over Pinterest photos. 

Hire Local & POC

Support the local ecosystem. Hire people of color and creatives as much as possible.

Relationships are everything

Build with every person, no matter their title.

MAKE MAGIC

Make it magical, meaningful, and memorable.

Strive for excellence, not perfection

We design from a human-centric approach with memorable moments at the heart of the work.

Dream big. 

Get creative, have fun, and dream big. If you’re not excited, there’s something wrong. 

Meet Our Team

Gina Mariko Rosales
Founder & Chief experience officer (ceo)

Gina Mariko Rosales is a powerhouse experience curator, community connector, and cultural strategist based in San Francisco. She is the Founder & CEO of Make It Mariko, an award-winning events agency led by women of color as well as Executive Director of 501c3 nonprofit Brave New Spaces. Gina has co-founded several cultural initiatives including UNDISCOVERED SF, Pinayista, Balay Kreative, Weddings In Color, and the POC Food & Wine Festival – each designed to amplify the voices of creatives of color.

Before launching her own ventures, Gina spent over a decade in corporate and nonprofit event planning, including seven years at Google, where she was Head of Marketing Events at Google X working with Self-Driving Cars (now known as Waymo) and more innovative tech.

Gina’s mission is to create magical, meaningful experiences that remind people of the beauty and interconnectedness in life. Whether it’s a festival, culinary pop-up, corporate summit, or nonprofit gala, Gina brings a signature blend of precision, creativity, and cultural consciousness to every production.

Through her work, she has transformed grassroots ideas into city-wide movements that celebrate identity, spark dialogue, and drive economic and cultural revitalization. Her events unite artists, chefs, entrepreneurs, and changemakers to co-create moments that leave lasting impressions, and often, new collaborations.

  • I was born and raised in the Bay Area, and my language reflects it (#HELLA). I take great pride in my city, San Francisco. Don’t call it San Fran, or we can’t work together.
  • I love karaoke. Our team frequents it often, and you are welcome to join!
  • A beautiful glass of Pinot Noir or Beaujolais is the way to my heart. I just finished a scholarship program at the San Francisco Wine School.
  • My last meal would be chicken adobo over rice (saucy, not dry).
  • I love sarcasm and a good pun. 
  • My favorite color is purple. Can you tell?!? 🙂
  • I’m a Capricorn. Enough said.
Jocelyn Garibay
Director of Operations
Michelle Medici
Event Producer
MJ Dacoron
Senior Event Planner
Tiara Rumantier
Event Manager
Kaithleen Apostol
Marketing Manager
Avagail Lozano
Marketing Coordinator
Jon Reyes
Music Curator
WE'RE HIRING! Click to see open roles & opportunities
here.

Founder Story

Watch our Founder Story and get to know our CEO, Gina Mariko Rosales.

After experiencing a tragic loss in her family, Gina started the company on her 30th Birthday as a present to herself to commit to curating the kind of life she would be proud of. 

Videography by j_sugy // Creative Direction by Indigo Sky Creative

“How Death Brought Me To Life” – Why I Started Make It Mariko

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